A top-down view of several small glass bottles with colorful labels, arranged in a pattern on a reflective surface. The labels display various names like 'Green Goddess,' 'Morning Fuel,' 'Cacao Dream,' 'Dragon Glow,' 'Sunrise Immunity,' and 'Golden Passion.' The background reflects the blue sky and some green leaves.

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NETTE’s Glow Garden

Dubai, UAE

2026

Creative Director

Glow Garden introduced NETTE’s new functional smoothie menu through an experience designed around the routines of its wellness community.

Rather than treating the launch as a one-off event, we positioned the smoothies as part of an everyday ritual of movement, nourishment and connection. A yoga-led activation brought together wellness-focused creators and KOLs, integrating the product naturally into a moment already familiar to the audience.

From the physical experience to the wider campaign rollout, the creative direction centred on freshness, lightness and calm energy; establishing Glow Garden as an ongoing part of the NETTE experience rather than simply a seasonal drop.

A plastic bubble tea drink with a pink straw and a pink and yellow label that reads "Glow Garden" and "NETTE." The drink appears to be purple in color and is placed on a reflective surface that mirrors the drink. The background is blurred with green
Close-up of a hand holding a pink smoothie with a straw, on a table with a similar drink in a transparent cup with a purple lid, outdoors with green plants in the background.
A yellow and white kiosk with the words "Glow Garden" and "NETTE" on it, surrounded by lush green plants, with a menu sign and a bowl of green and orange fruits.
Two women holding colorful cups with painted designs, smiling and standing close together.
Close-up of a blue plastic cup with a yellow straw, featuring a yellow band with pink and purple text that says 'Glow Garden,' on a blurry background of snow and trees.
A menu featuring various smoothie flavors such as Glow Garden, Dragon Glow, Golden Passion, Morning Fuel, Sunrise Immunity, Green Goddess, Ocean Glow, Cacao Dream, and Add Ons, placed on a teal outdoor chair with a concrete pavement background.
A woman in pink athletic clothing and sunglasses sitting on grass, drinking from a pink cup with a straw. A blue cap is on the grass in front of her.
A plastic cup with a yellow and pink label reading 'Glow Garden NETTE' containing an orange-colored beverage, topped with a yellow paper cover and a straw. The cup is reflected on a shiny surface with a blurred outdoor background.
People practicing yoga outdoors on mats in a grassy area with lush green plants and trees in the background, including a woman in a yellow outfit leading the session.
Group of women practicing yoga outdoors on a sunny day, wearing workout clothes and posing on yoga mats on a grassy area with lush greenery and modern building in the background.
Group of women practicing outdoor yoga on mats in a lush green garden.