NIKE x Office UK AF1 Fontanka

Nike’s AF1 Fontanka is a sneaker built from disruption: layered, deconstructed and intentionally imperfect. For its launch with Office Shoes, the challenge was to translate that unconventional construction into a campaign that felt equally unexpected, while still working within the world of Nike.

Rather than polishing away the imperfections, we made them the idea. A mixed-media approach brought together collage, lo-fi toy-camera footage, DSLR photography and high-end cinecam imagery, deliberately allowing different textures and formats to clash.

The result was a visual world that echoed the Fontanka itself: fragmented, layered and reassembled. Raw imagery sat against polished production, creating a campaign that felt experimental and disruptive while remaining considered enough to live across digital and retail environments.